MUMBAI: Regional toothpaste 
brands, including Anchor and Vicco,
have almost been wiped out from theRs 7,000-crore Indian oral-care
market as large players rapidly fill gaps in their network and product range to reach all areas of the country.
The combined share of all the local brands, including Vicco, Ajanta, Anchor, Smyle and Baidyanath — considered a major force just a decade ago — slipped to 2% in calendar 2013 from more than 5% two years ago, industry officials said, quoting data from Nielsen. Nielsen didn't validate the data, citing client confidentiality policies.
SOUCRE- INDIA TIMES.
PRAVEEN SHARMA
PGDM IST.
brands, including Anchor and Vicco,
have almost been wiped out from theRs 7,000-crore Indian oral-care
market as large players rapidly fill gaps in their network and product range to reach all areas of the country.The combined share of all the local brands, including Vicco, Ajanta, Anchor, Smyle and Baidyanath — considered a major force just a decade ago — slipped to 2% in calendar 2013 from more than 5% two years ago, industry officials said, quoting data from Nielsen. Nielsen didn't validate the data, citing client confidentiality policies.
SOUCRE- INDIA TIMES.
PRAVEEN SHARMA
PGDM IST.
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