New Delhi. That 'God' has been assumed, then say something else - listening to and where to get what remains the same is due. Not only are the God of cricket Sachin Tendulkar, the man has traveled much further. Even though it is great that cricket cricketer telling her everything, but Tendulkar who has achieved, it can only be achieved on the basis of cricket. He can not be obtained from the records. Sir Don Bradman from then until Brian Lara Cricket, is played by many, but why Master - Blaster itself 'The God of Cricket' stated. Why the whole world admires this is a cricketer. Why India is one and a quarter billion people worshiping the one name. Two consecutive decades. Apart from Tendulkar in India is hardly a man, whom India - Ratna 'makes people so eager to see, is so impatient. Why? That means Sachin Tendulkar. Tendulkar is why all those entitled to the highest honors known, which country can give them.
When he was nominated to the Rajya Sabha said that the Congress move. Sachin Tendulkar to tap it has been dubbed. RS Tendulkar when he first took the oath so that it did not take long to clean Whatever anyone says, no matter the redemption, the cricket, thanks to the've found. He also made it clear that he has nothing to do with politics of any kind. And that respect - respect or does not care for them any terms, except cricket. It certainly was not a scripted statement. It is intuitive Tendulkar, the world watched in 22 years - listen - I understand that. That is the difference. That makes them popular.
Sachin Tendulkar will not be easy. An image, a perception is formed with great difficulty. Even if lead does not exist continuously for two decades. Sometime, somewhere, someone is bound to come up short. There were not lacking. There were stains. But the freeze is used to living in the present. The same goes past behind. Changing the image has become obsolete in the present and the past is forgotten era. Gumte have seen big names. But is the name Sachin Tendulkar, who rarely lost. The name will ever lost it? Sooner or later it is bound to happen when Sachin Tendulkar bat will be silenced forever. She will not appear on the cricket field. He left behind a golden past, like many big names will go into playback. What will remember him as the new generation. The same way as the current generation misses the big names of the past, or it will remain evergreen name? Talk to us name a few of the celebrities who have never lost. Mahatma Gandhi is still alive. Lata Mangeshkar, Amitabh Bachchan has not aged yet.
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Kapil's Devils made India fall head over heels in love with cricket by winning the 1983 World Cup; by the Nineties, as the country opened its doors to the world, the game had captured the imagination of a billion people.

It is in this backdrop that Sachin Tendulkar arrived, turning a pristine sport into a multimillion dollar industry. His meteoric rise was the perfect platform for dozens of brands, with his humility and simplicity connecting him to the masses like never before.

Cricket may have changed over those two-and-a-half decades, for better and for worse, but the Little Master, even as he evolved, has remained a calming constant.As former India batsman Gopal Bose put it, "It's just plain unreal that a top cricketer should remain free of controversies through such a long career. He's the son every mother dreams of having, the brother every sister wants."

There have been huge brands among sportsmen but his impeccable image over such a long time has helped sustain him as THE brand. Tiger Woods, Lance Armstrong and so many others suffered setbacks after falling from grace, but not Sachin.

"The phenomenon that he has been and the mass following that he has, certainly allowed the creation of the entire 'sportsperson as an endorser'. While a few existed prior to him, his professional peaks and the opening up of the Indian economy - did wonders as a combination," Harish Krishnamachari of World Sport Group told TOI.
  "I believe the key part of the evolution of Brand Sachin has been his continued relevance. He continues to lend credibility to brands, products and causes that he has been associated with," added the country head of WSG, which has been handling the Little Master's endorsements since 2006.

Sachin may have become the richest cricketer in the world and helped make BCCI a cash cow but Shailendra Singh of Percept will tell you where the real credit should go.

"Often in India, too much credit is given to the athlete and very little to those who create the brand. In Sachin's case, I'd give 100 per cent of the credit to Mark Mascarenhas. Sachin did his job on the field and Mark off it. It takes two to tango," Singh reminded.

Amit kumar pandey,PGDM 1st Year