Yahoo replaces Google as Firefox's default search engine
AP
Yahoo plans to unveil a “clean and modern” search engine on Firefox next month.
Yahoo will supplant Google’s search engine on Firefox’s Web browser in
the U.S., signalling Yahoo’s resolve to regain some of the ground that
it has lost in the most lucrative part of the Internet’s ad market.
The five-year alliance announced on Wednesday will end a decade-old
partnership in the U.S. between Google Inc. and the Mozilla Foundation,
which oversees the Firefox browser. The tensions between Google and
Mozilla had been rising since Google’s introduction of the Chrome
browser in 2008 began to undercut Firefox. Google’s current contract
with Mozilla expires at the end of this month, opening an opportunity
for Yahoo to pounce.
Even though Chrome is now more widely used, Firefox still has a loyal
audience that makes more than 100 billion worldwide search requests
annually.
Yahoo is hoping to impress Firefox users as the Sunnyvale-based company
sets out to prove that it’s still adept at Internet search after leaning
on Microsoft’s technology for most of the results on Yahoo’s own
website for the past four years.
Financial details of Yahoo’s Firefox contract weren’t disclosed. In a
blog post, Mozilla CEO Chris Beard said the new deal offers “strong,
improved economic terms” while allowing Mozilla “to innovate and advance
our mission in ways that best serve our users and the Web.”
Google accounted for 90 per cent, or about $274 million, of Mozilla’s
royalty revenue in 2012. Mozilla hasn’t released its annual report for
last year.
Besides dropping Google in the U.S., Mozilla is also shifting Firefox to
Baidu’s search engine in China and Yandex in Russia. Firefox users
still have the option to pull down a tab to pick Google and other search
engines as their preferred way for looking up information online.
Yahoo Inc. CEO Marissa Mayer, a former Google executive, hailed the
Firefox agreement as Yahoo’s most significant partnership since forging
the Microsoft deal in 2009.
“We believe deeply in search it’s an area of investment and opportunity for us,” Ms. Mayer wrote in a Wednesday blog post.
Yahoo plans to unveil a “clean and modern” search engine on Firefox next
month and then roll out the new model on its own website early next
year, Ms. Mayer wrote.
The redesign will primarily affect how Yahoo’s search engine’s results
are displayed, and not the way that requests are processed. The search
technology will continue to be provided by Microsoft Corp. as part of a
10-year deal Yahoo signed in 2009, according to Mel Guymon, Yahoo’s vice
president of search.
In various public remarks since becoming Yahoo’s CEO two years ago, Ms.
Mayer has expressed disappointment with Microsoft’s search technology.
That has spurred speculation that she might renegotiate or end the
Microsoft search partnership next year when Yahoo has an option to
re-evaluate the deal. Yahoo currently receives $88 of every $100 in
revenue generated from ads posted alongside the search results on its
website.
Those payouts have helped Yahoo boost its revenue from search
advertising for 11 consecutive quarters, compared with the previous
year. Despite those gains, more searches have been shifting to
Microsoft’s Bing search engine, causing Yahoo to slip further behind its
rivals. Yahoo is expected to end this year with a 5.6 per cent share of
U.S. search advertising revenue, down from 6.6 per cent in 2012,
according to the research firm eMarketer.