MUMBAI: Leading jewellery brand
Gitanjali Group today said it is expecting 43 per cent jump in sales at Rs 1,000
crore compared to last year from its ongoing annual promotional event.
'The Great Indian Wedding Carnival' is an annual promotional event
organised by the Group to give "great value to the consumers".
"We did
Rs 700-crore business from the event last year," Gitanjali Group Managing
Director Mehul Choksi told PTI here.
In its third year, the carnival
began on April 8 and will go on till May 15, he said, adding this is a mega
shopping festival coinciding with the marriage season.
"We have
introduced 800 new designs for this year's event and expect it will benefit both
our top line as well as our bottom line," he said.
The festival offers
jewellery consumers an additional free jewellery and the chance to win an
attractive array of free gifts and prizes apart from discounts on making
charges, Choksi said.
Gitanjali Group, which recently acquired four
Italian brands, is in talks with a few more for acquisition. "We are looking at
a few more Italian brands and when something suits us, we will definitely go for
acquisition," he added.
In the domestic market, the company is planning
to introduce four new brands in the next 2-3 months, he said.
"We are
planning to introduce two more Gili brands, one emerald and diamond brand. We
are also planning to launch G brand at entry level, in which the products will
be low cost ranging from Rs 5,000-15,000 per piece," Choksi said.
Gitanjali Group today said it is expecting 43 per cent jump in sales at Rs 1,000
crore compared to last year from its ongoing annual promotional event.
'The Great Indian Wedding Carnival' is an annual promotional event
organised by the Group to give "great value to the consumers".
"We did
Rs 700-crore business from the event last year," Gitanjali Group Managing
Director Mehul Choksi told PTI here.
In its third year, the carnival
began on April 8 and will go on till May 15, he said, adding this is a mega
shopping festival coinciding with the marriage season.
"We have
introduced 800 new designs for this year's event and expect it will benefit both
our top line as well as our bottom line," he said.
The festival offers
jewellery consumers an additional free jewellery and the chance to win an
attractive array of free gifts and prizes apart from discounts on making
charges, Choksi said.
Gitanjali Group, which recently acquired four
Italian brands, is in talks with a few more for acquisition. "We are looking at
a few more Italian brands and when something suits us, we will definitely go for
acquisition," he added.
In the domestic market, the company is planning
to introduce four new brands in the next 2-3 months, he said.
"We are
planning to introduce two more Gili brands, one emerald and diamond brand. We
are also planning to launch G brand at entry level, in which the products will
be low cost ranging from Rs 5,000-15,000 per piece," Choksi said.
BY ANIMA SINHA
PGDM -2sem
PGDM -2sem
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